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Blog

Episode 51 - How to Optimize Facebook Ads to Build an Email List

In today's episode Chris interviews Rebecca Pollard, Digital Marketing Manager from AWeber, on the process and how-to's of using Facebook ads to grow your email list.  Show Notes & Links: Definitions you'll need for the podcast (we got a little nerdy at times) CTA - call-to-action. This is the button, link, or text phrase that asks people to take an [...]

Episode 50 - Setting Up Pinterest As An Outpost Channel

In this episode Chris teaches a how-to episode by walking listeners through the process of setting up a Pinterest outpost channel. Show Notes & Links: -The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns).  -What is Pinterest and who is using it? -The [...]

Episode 49 - Is the Email Newsletter Dead?

In this episode Chris and Becca tackle one of the biggest email marketing questions: is the email newsletter dead? Show Notes & Links   -What are the four email options for your email marketing strategy? -Four goals that every author needs for their email marketing plan. -Why an email newsletter might not be for you. -Tips on how to improve [...]

Episode 48 - The Only 3 Marketing Goals Every Author Needs

In this episode Chris and Becca talk about the three marketing goals that every author needs, and how goals will help your marketing plan succeed.  Show Notes & Links: -Why do authors need marketing goals, anyway? -How to get new readers to discover your books? -Why authors tend to skip discovery marketing and just concentrate on sales -The three main [...]

Episode 47 - Find Your Best Market And Sell More Books

In this episode K-Lytics founder Alex Newton shows authors how targeted market research before you publish can help you sell more books. Show Notes and Links - What is K-Lytics and how does it help authors sell more books? -How is K-Lytics different from other keyword-type tools out there? -How you can know if your book has the potential to [...]