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Episode 110 - Why you need word-of-mouth marketing and 7 strategies to get started

This week my mom talks about another disruptive marketing strategy on the Smarty Pants Book Marketing Podcast: word-of-mouth marketing. This new-old kind of marketing is making a resurgence as readers trust ads less and friends more when it comes to recommendations. Be sure and take a listen and let me know what you think. 

Show Notes & Links:

-What’s coming to the show in 2019?

-What is word-of-mouth marketing?

-Statistics on why word-of-mouth marketing is key to any marketing system.

-Our present marketing systems rely too much on paid ad strategies.

7 word-of mouth strategies to start now:

  • Build an author friend network in your genre.
  • Build an advance reader/review team.
  • Encourage fan-generated content on your Facebook page.
  • Share reader reviews on social media.
  • Consider a rewards program
  • Highlight a super fan book review every newsletter.
  • Be generous!
Links (click ’em, they’re live):

22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site

NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/

Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/

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