Episode 111 - Testing Organic Marketing Strategies with author Sara Rosett
Happy New Year to you–one and all. On this week’s podcast my Mom somehow forgot to get the intro in the show, so I wanted you to know this is episode 111 and she is interviewing USA Today bestselling author Sara Rosett about organic (non-paid) strategies she’s trying out with her books. You’re gonna like it–even though the intro is missing.
Show Notes & Links:
– How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion.
-Why you need to deliver on what you promise in your newsletter.
-The importance of getting good at organic (non-paid) promotions.
-Why your promotions need to have a specific goal.
-Ways you can use Pinterest to build reader loyalty.
-How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience.
-Why you need to find a marketing system that fits you.
Links (click ’em, they’re live)