Episode 112 - How word of mouth marketing can help sell books
In this episode of our podcast, Chris (my mom) reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. There is some real interesting stuff here about how word-of-mouth affects how and why people buy. Something worth looking at for your marketing in 2019.
Show Notes & Links
– 66% of people start a purchase decision with an online search.
– How many people search retail sites like Amazon for books?
-Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like.
– Social Proof and why young readers will buy based on a second hand recommendation.
-Why social media is only the vehicle to connection, not the magic bullet.
-People value word of mouth from friends and family 41% more than social media.
-Why we follow authentic people on social media: shout out to Kevin Tumlinson and Kirsten Oliphant
Links: click ’em, they’re live