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Episode 98 - Why Some Book Marketing Systems Fail

This week my mom (Chris) talks about why authors need to consider their platform level when they build a marketing system.  She’ll start out by telling us what the difference is between a marketing system and a marketing strategy. It’s good stuff. I’m on vacation, by the way. ;)

When you’r done listening, go over to the podcast page at cksyme.com/episode98 and let us know what you think. See you there.

 

Show Notes & Links:

Why there is a difference between a book marketing system and a book marketing strategy and why that’s important.

There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence.

Why some promotion strategies don’t work for everybody.

How you can know when a strategy is right for you.

Why every online course, mastermind group, and Facebook author group is not right for you.

Before you take an online class, make sure it’s a fit for you. Every class is not for every platform level.

Episode quote: “When you try and implement an email strategy that another tried with success and you failed…that doesn’t mean that email is a bust for you. It just means that particular strategy is a bust for you.”

Understand the value of a promotion. If you have one book and it’s permafree, your read-through potential has no value. Make sure you have value behind that permafree book.

If you have a comment on today’s episode, be sure and visit our site at cksyme.com/episode98 to weigh-in.

Want to learn more about platform-appropriate marketing? Get a copy of Chris’ book on the basics: Sell More Books With Less Marketing

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