Episode 98 - Why Some Book Marketing Systems Fail
This week my mom (Chris) talks about why authors need to consider their platform level when they build a marketing system. She’ll start out by telling us what the difference is between a marketing system and a marketing strategy. It’s good stuff. I’m on vacation, by the way. ;)
When you’r done listening, go over to the podcast page at cksyme.com/episode98 and let us know what you think. See you there.
Show Notes & Links:
Why there is a difference between a book marketing system and a book marketing strategy and why that’s important.
There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence.
Why some promotion strategies don’t work for everybody.
How you can know when a strategy is right for you.
Why every online course, mastermind group, and Facebook author group is not right for you.
Before you take an online class, make sure it’s a fit for you. Every class is not for every platform level.
Episode quote: “When you try and implement an email strategy that another tried with success and you failed…that doesn’t mean that email is a bust for you. It just means that particular strategy is a bust for you.”
Understand the value of a promotion. If you have one book and it’s permafree, your read-through potential has no value. Make sure you have value behind that permafree book.
If you have a comment on today’s episode, be sure and visit our site at cksyme.com/episode98 to weigh-in.
Want to learn more about platform-appropriate marketing? Get a copy of Chris’ book on the basics: Sell More Books With Less Marketing